Considering how popular geek culture, and recreating video games in real life is; I'm not surprised to see something like this on Broadway. All you have to do is a quick search on you tube and you can find hundreds of videos of people recreating Super Mario Bros. Not to mention all of the Left 4 Dead stuff.
I don't really think it's going to take off until it's presented in a way that it's accessible to people outside of the video game sub culture. For instance, there is no way I would be able to drag my wife to this. I might get away with "Spamalot" but not this.
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